To establish that an advertisement is false, a plaintiff must prove five things: 1 a false statement of fact has been made about the advertiser's own or another person's goods, services, or commercial activity; 2 the statement either deceives or has the potential to deceive a substantial portion of its targeted audience; 3 the deception is also likely to affect the purchasing decisions of its audience; 4 the advertising involves goods or services in interstate commerce; and 5 the deception has either resulted in or is likely to result in injury to the plaintiff. The most heavily weighed factor is the advertisement's potential to injure a customer. The injury is usually attributed to money the consumer lost through a purchase that would not have been made had the advertisement not been misleading. False statements can be defined in two ways: those that are false on their face and those that are implicitly false. One early attempt to create advertising industry standards was made in when the trade journal Printer's Ink proposed that false advertising be classified as a crime.
Just how elite -- and "highly educated" -- are the singles on this dating site? January The claims in this case were dismissed , the reasons for which have not been disclosed. September In November , a class-action lawsuit was filed against two companies that operate the Bumble dating app alleging that the. In November , a class-action lawsuit was filed against Coffee Meets Bagel a dating service app that offers both a.
Skip navigation. Date: October 29, Time: 2 p. ET Call-in: , confirmation number Call-in lines, for news media only , will open at p. In its first law enforcement action against an online dating service, the Federal Trade Commission has reached a settlement that prohibits JDI Dating Ltd.
Dear Abby : I was divorced three years ago, and I recently went on some dating sites to find a possible companion. All the women I met had posted photos that looked nothing like them. It was embarrassing. You usually meet in a public place, so the gentlemanly thing to do is continue the encounter, only to not follow up.