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Do women have it a lot easier than men, and do hot people in general have it the easiest? I know what you might be thinking: yes and yes. Millward created 10 fake OKCupid profiles with similar sounding usernames, with the same written profile, personal stats, level of education, etc. The only difference? Each account had a different photo of a man or woman of varying attractiveness.
Verified by Psychology Today. The Mating Game. However, these pools can be relatively shallow. In the search for a potential date, more and more people are switching to less traditional methods.