Spring has finally sprung and love is in the air! Or pollen. It might just be pollen in the air. Either way, this is arguably one of the best times of the year to try online dating, since folks aren't distracted with summer vacations or the winter holidays.
Facebook Dating will be a feature, not an app; here’s a peek
Facebook unveiled new features for its family of apps on Tuesday, including a new dating feature called "Secret Crush. The announcements were made at F8 — the company's near-annual conference for announcing new products — at the San Jose Convention Center in California. One of the buzzier announcements was for Secret Crush, a Tinder-like feature that will allow users to crush on a current Facebook friend and only be notified if the feeling is mutual. Facebook Dating launched last year in Colombia, Thailand, Mexico, Argentina and Canada, and will expand to 14 more countries on Tuesday.
Facebook launched its in-app dating service Thursday in the United States, the 20th country where the feature has premiered. Facebook Dating exists within the Facebook app in its own tab. The potential matches that come up in Facebook Dating are not your existing Facebook friends, but instead other Facebook users who have also opted into the service. Facebook Dating is designed to compete with popular dating apps like Tinder and Bumble, and the design of Facebook's service will be familiar to those who have used rival services. Although Facebook Dating skirts the standard swiping motion for a more scrollable feed-like look, the appearance of potential matches and the actions you take to express interest aren't new.